Our profile in Ireland

SPAR operates in Ireland through its ownership of the BWG Group – the market leader in convenience retail in Ireland, with approximately 11% market share – and in South West England, through Appleby Westward, which services 285 (2016: 309) SPAR stores.

The BWG Group operates a multi-brand retail strategy, which includes SPAR, MACE, XL, Londis and Value Centre Cash and Carry.

There are three main offerings within the SPAR brand, namely SPAR, SPAR Express and EUROSPAR.


SPAR provides neighbourhood shopping, with central locations and extended shopping hours to maximise convenience. The 2016 acquisition of Gilletts, a family-owned business operating 67 SPAR stores in South West England, has given Appleby Westward control over retail selling space, allowing for initiatives to be proven in a controlled environment, which has strengthened our credibility with both our retailers and suppliers.


EUROSPAR provides comprehensive supermarket shopping, offering a broad range of groceries and general merchandise, fresh produce, in-store bakery, butchery, deli and ready-to-eat products and home-meal replacements.


MACE is the longest-established convenience shopping brand in Ireland, and includes community stores and forecourt shopping, with a total of 216 stores around the country.


The XL brand, which celebrated its 20th birthday in 2017, is concentrated on a rural spread of smaller, independent stores that are serviced by the Value Centre Cash and Carry network.


SPAR Ireland has a three-tier house brand strategy with S-Budget (entry level), SPAR (emphasis on value and quality) and SPAR Select (a premium offering). We also offer a Fresh Choice brand for fruit and vegetables and the Glenmor brand for fresh meat and poultry, which was relaunched in October 2017 and is showing significant sales growth of over 51%.