Our profile in Ireland

SPAR operates in Ireland through its ownership of the BWG Group – the market leader in convenience retail in Ireland, with approximately 12% total grocery market share, and over 40% share of the convenience channel.

In South West England, through Appleby Westward, we service 288 (2017: 285) SPAR stores. The BWG Group operates a multi-brand retail strategy, which includes SPAR, MACE, XL, Londis and Value Centre Cash and Carry. The acquisition of 4 Aces added the Gala convenience group and the acquisition of Corrib Food Products, expanded our offering in fresh and frozen poultry and other frozen foods this year.

SPAR Ireland has a three-tier house brand strategy with S-Budget (entry level), SPAR (emphasis on value and quality) and SPAR Select (a premium offering). We also offer a Fresh Choice brand for fruit and vegetables and the Glenmor brand for fresh meat and poultry. There are three main offerings within the SPAR brand, namely SPAR, SPAR Express and EUROSPAR.


SPAR provides neighbourhood shopping, with central locations and extended shopping hours to maximise convenience.


EUROSPAR provides comprehensive supermarket shopping, offering a broad range of groceries and general merchandise, fresh produce, in-store bakery, butchery, deli and ready-to-eat products and home-meal replacements.

SPAR Express

The SPAR Express format is used exclusively on forecourt sites.


Londis has a mix of store formats from neighbourhood supermarkets to small convenience stores. Our recent development plans and recruitment of new stores have dramatically changed the look and feel of the Londis brand. The brand promise of ‘Local Like You’ is about a family philosophy that permeates throughout the group.


MACE is the longest-established convenience shopping brand in Ireland, and includes community stores and forecourt shopping, with a total of 216 stores around the country.


The XL brand is concentrated on a rural spread of smaller, independent stores that are serviced by the Value Centre Cash and Carry network.

Value Centre

Value Centre has a network of 20 Cash and Carry branches (excluding the recent 4 Aces acquisition) servicing over 20 000 customers across the independent retail, licensed and foodservice trades.

BWG Foodservice

BWG Foodservice specialises in product innovation and the supply of multi-temperature products to all sectors of the foodservice industry and has about 3 000 customers.


Following the acquisition of the 4 Aces wholesale business, BWG Foods now supplies 34 Gala retail stores in Ireland.

Awards for 2018

BWG Group and the SPAR brands have a strong reputation following many top industry awards over the years, with individual SPAR stores also regularly featuring among the best in their categories.

Recent awards for the BWG national distribution centre facility in Kilcarbery include the following:

We have also garnered digital technology awards for Best B2B Technology from Eir Spiders in 2017 and the Tech Excellence Awards for the Private Sector Project 2018.

SPAR Fermoy won the Best Convenience Store Award for Stores 2 500 – 4 000 Sq ft at the ShelfLife National C-Store 2017 Awards.

The Londis advertising campaign won a range of innovation awards from the Institute of create advertising and design.

Cash and Carry Manager of the Year, Garry O’Callaghan from the Value Centre, Limerick, was selected by ShelfLife for a Grocery Management Award.