Our profile in Switzerland
“Our intent is to develop the SPAR brand DNA to represent the most admired convenience food offering in the German-speaking part of Switzerland.”
SPAR Switzerland has a multi-brand retail strategy in German-speaking Switzerland, serving 39 corporate and 142 independent retailer stores under the SPAR banner. There are two formats under the SPAR brand, namely SPAR, which is aimed at neighbourhood shopping, and SPAR Express, which is for forecourt convenience and high-frequency commuter type shopping. Our six TopCC stores provide a direct, wholesale and cash-and-carry service catering specifically to the restaurant and business trade and not the general public as this is not permissible under Swiss law. Altogether, the 181 SPAR and SPAR Express, six TopCC and 128 MAXI stores comprise the 315 stores serviced out of our distribution centre in St Gallen.
SPAR Switzerland’s national distribution centre is a modern logistics centre supplying 8 300 ambient and 2 240 chilled product stock-keeping units.
SPAR neighbourhood stores offer a range of between 7 000 and 12 000 products, depending on the size of the store. The category assortment for Fresh generally constitutes 44% of the product range. SPAR Express stocks between 2 500 and 3 000 products, and TopCC has a product range of 18 000 products, making it one of the largest players in the Swiss cash-and-carry market.
With the average SPAR Switzerland store at 200 m2 to 500 m2, our stores lend themselves to the convenience store model, which does not compete purely on price, but on accessibility, quality and profit-generating specialised items like convenience foods and coffee.