Our values and culture

Our values and culture underpin all that we do. We work according to a decentralised business model. As such, relative autonomy is granted to operating divisions and thereby to the people who work for them.

This model can only be successful if all employees understand the values, ethos and policies of the group, and work according to them.

We are committed to our values of encouraging entrepreneurship, living our family values, and demonstrating passion. These carry through to our leadership and our relationships with independent retailers. Our values form the foundation of our decision-making and strategy.

We are a family of entrepreneurs driven by passion


How we define our values
  • Creativity and innovation
  • Problem solving
  • Taking ownership and responsibility for outcomes
  • Visionary leadership and the ability to take calculated risks
  • Long-term focus versus short-term gain
Behaviours that demonstrate our values
  • Appropriate decentralised decision-making
  • Courage
  • Adaptability and flexibility
  • Innovation
  • Rule bending and taking challenges head-on
  • Resilience
  • People involvement in idea generation and problem solving
How we measure our values
  • Group and divisional performance versus objectives
  • Introduction of innovation and continuous improvement into own job/department
  • Staff retention
  • Adaptability in a changing environment

Family values

  • Creating a sense of belonging in the SPAR family, particularly with our people and our retailers
  • Supporting and embracing every person’s contribution
  • Personalising work and business relationships
  • Working together for the greater good of the company, which means putting one’s own agenda aside and demonstrating true teamwork, and removing silos
  • Demonstrating empathy
  • Understanding and embracing diversity
  • Listening with purpose and interest; genuine consultation
  • Investing time in developing people
  • Tolerating for self-expression
  • Participating and encouraging teamwork
  • Communicating
  • Networking
  • Speaking up and speaking out respectfully
  • Acting with integrity
  • Treating others like you want to be treated
  • Productivity, teamwork and empowerment of teams
  • Quality of conversations, i.e. whether conversations are free and honest
  • Goal achievement
  • Employee climate/culture surveys
  • Supplier ratings
  • Retailer surveys


  • Demonstrating unrelenting commitment to our consumers and retailers, suppliers, the SPAR brand, our jobs and teammates
  • Displaying authentic positive energy and attitude
  • Being enthusiastic
  • Wanting to do what you are currently doing and enjoying it in the process
  • Going the extra mile
  • Taking accountability
  • Walking the talk, i.e. ‘say what you mean and mean what you say’
  • Owning your opinion
  • Being professional
  • Owning up to mistakes
  • Giving credit where credit is due
  • Think Retail Survey
  • Achievements
  • Individual and team ratings, or other 360 degree-type measures
  • Staff retention
  • Public opinion of SPAR people
  • Pride in wearing our uniforms
  • Support for company activities
  • Absenteeism